Polina Pinchevsky is Co-Founder and Creative Director of RoundPeg, a creative agency that works with purpose-driven organizations to help amplify their message, deepen their customer relationships, and build connections through brand advocacy campaigns. To help companies clarify and activate their Purpose at their own pace, RoundPeg has published Purpose Driven: A Guide, How to take your company from Intent to Impact a step-by-step workbook to help you put the power of Purpose to work. Polina is a proud founding member for B Local Mid-Atlantic group. Over the past 2 years, Polina has become an active member of #WetheChange group (a group of female B Corp CEOs) where she serves on the advocacy committee. Polina spends a big portion of her time mentoring founders of social impact start-ups through Vital Voices, as well as mentoring design students through Creative Huddle.